Veritaas Advertising Ltd IPO: Issue Details, Open/Close Date | Research 360 by Motilal Oswal
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Veritaas

CMP

150.55

+9.65 (6.85%)

  • DRHP
₹114

Offer Price

₹ 8.48 Cr

Issue Size

₹ 1,36,800

Min Investment

1,200

Lot size

Time Line

  • 13
    May 2024
    Open
  • 15
    May 2024
    Close
  • 16
    May 2024
    Finalisation of Basis of Allotment
  • 17
    May 2024
    Initiation of Refunds
  • 17
    May 2024
    Transfer of Shares to Demat Account
  • 21
    May 2024
    Listing Date

Objects of the Offer

  • Investment in advertisement through police booth.

  • Strengthen its business by venturing into unchartered territories within India.

  • Expand its customer base across all its business verticals.

  • Focusing on Increasing Process Services & consistency in operating practices.

  • Marketing Strategy.

Products & Services

  • The Company is an integrated advertising agency having its own media, offering 360-degree services across multiple platforms.

Strengths

  • Fully integrated service portfolio offering result-oriented solutions.

  • Geographical presence.

  • Diverse customer base spread across various industries.

  • Well experienced management team with proven project management and implementation skills.

  • Infrastructure to support innovative and quality solutions.

Risks

  • Advertising business is dependent on availability of space or sites for publishing of ads. Any significant increase in the prices of such ad space or sites or nonavailability of such ad space or sites may adversely affect its business and results of operations.

  • The company significantly relies on police booth display for advertisement, and any interruption or nonavailability of such ad space or sites may adversely affect its business and results of operations.

  • The company relies on its workshop for fabrication and printing of advertisement material, and any interruption or delay in service from its workshop could impair its ability to execute the orders of the company customers.

  • The commercial success of its services depends to a large extent on the success of the success of its end use customers. If there is any downturn in the industries in which its customers operate, it could have a material adverse effect on its business, financial condition and results of operations.

  • The company depends on a few customers of its services, for a significant portion of the company revenue, and any decrease in revenues or sales from any one of its key customers may adversely affect the company`s business and results of operations.

Company Promoters

Promoters Holding

Issue For IPO
23.38%
Pre Holding

88.74%

Post Holding

65.36%

Top Promoters Holding

Financials

All values in Cr

Mar-2022 Mar-2023 Mar-2023 3-Yr trend
Revenue 3.37 (46.50%) 7.75 (130.00%) 48.99 (-)
Gross Profit 3.37 (46.50%) 7.75 (130.00%) 48.99 (-)
Net Income 3.37 (46.50%) 7.75 (130.00%) 48.99 (-)
Assets 3.37 (46.50%) 7.75 (130.00%) 48.99 (-)
Liabilities 3.37 (46.50%) 7.75 (130.00%) 48.99 (-)

Peers

Company Name Revenue (Cr) Net Profit (Cr) Assets (Cr) Liabilities (Cr) ROE EPS BVPS Current Ratio Debt to Assets
Veritaas Advertising Ltd 7.75 0.44 2.24 1.34 48.99 0.00 99.56 1.48 0.60
Crayons Advertising Ltd 275.68 16.59 130.13 130.13 30.82 9.22 29.91 12.75 0.21
Maagh Advertising & Marketing Services Ltd 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Book Running Managers

  • Horizon Management Pvt Ltd

Registrar & Transfer Agent

Mas Services Limited

T-34 2nd Floor,
Okhla Industrial Are,
Phase II - New Delhi - 110020
Phone : 91-011-26387281/83

Company Contact Information

38/2A Gariahat South Road,
Dhakuria Rash Behari Avenue,
Kolkata - 700029
Phone : +91 334 044 6683 Email : info@veritaasadvertising.com www.veritaasadvertising.com

Offer Related Information

Initial public offer of 7,44,000 equity shares of face value of Rs. 10/- each ("Equity Shares") of Veritaas Advertising Limited (the "Company" or "Veritaas" or "Issuer") at an issue price of Rs. 114/- per equity share (including a share premium of Rs. 104/- per equity share) for cash, aggregating to Rs. 8.48 crores ("Public Issue") out of which 37,200 equity shares of face value of Rs. 10/- each, at an issue price of Rs. 114/- per equity share for cash, aggregating to Rs. 0.42 crores were... More

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