Koura Fine Diamo

Experienced Management team having domain knowledge to scale up and expand into new opportunities.

Wide product portfolio addressing the needs of varied customers across the industry.

Dedicated technical & functional team to provide solutions to its customers.

Extensive Sales and distribution network.

Experience of handling large & complex projects.

Multi-year relationships with most customers.

Improving operational efficiency.

The Company has been recently incorporated and post incorporation has taken-over the running business of M/s Aurum Jewels (Proprietorship firm of its Promoter) thus the company has limited operating history as a Company which may make it difficult for investors to evaluate its historical performance or future prospects.

The company is dependent on its Promoter, the company senior management, directors and key personnel of the Company for success whose loss could seriously impair the ability to continue to manage and expand business efficiently.

The company sources raw materials from third parties and the quality of its final product may be impacted by the quality of the raw materials supplied by third parties.

The company may be unable to respond to changes in consumer demands and market trends in a timely manner. Its success depends on the company ability to identify, originate and define product and market trends, both on a pan-India, international and more local level, as well as to anticipate, gauge and react to rapidly changing consumer demands in a timely manner.

The success of the Company mainly depends upon the quality of jewellery its manufacture and sell to the company retailers and its ability to retain the present number of retailers and attract newer retailers. Any failure in retaining or attracting retailers on year-on-year basis and any decline in quality of its jewellery will impact the business and the revenues earned by the Company.

Its income and sales are subject to seasonal fluctuations and lower income in a peak season may have a disproportionate effect on its results of operations.

The company has historically derived, and may continue to derive, a significant portion of its income from the company top 5 customers. The company is dependent upon a limited number of customers, which could adversely impact its revenues and profitability. The company has historically derived, and may continue to derive, a significant portion of its income from the company top 5 customers. The company is dependent upon a limited number of customers, which could adversely impact its revenues and profitability.

The company derives significant portion of its revenue from gold than diamond and the name of the Company mentions "Koura Fine Diamond Jewellery Ltd."

There are no long-term supply agreements with its vendors/suppliers. The company`s Business may be adversely affected if there is any disruption in the raw material supply or due to non-availability of raw material.

Its dependency on job worker or Karigars for the performance of the company operation may adversely affect its business.

Any fluctuation and variation in price and supply of gold and diamond, which is a major raw material for the manufacture of its products, could adversely impact the company income.

The company faces significant competition. Any failure to compete effectively may have a material adverse effect on its business and operations.

The company may not be able to implement its growth strategy successfully.

Unsecured loan taken by the Company from its Promoter, Kamlesh Keshavlal Lodhiya can be recalled at any time.

The Company has negative cash flows from its operating and investing in the past, details of which are given below. Sustained negative cash flow could impact its growth and business.

Its inability to collect receivables and default in payment from the company wholesalers or customers could result in reduced profits and affect its cash flows.

Changes in technology may affect its business by making the company manufacturing facilities less competitive.

The Company has not entered into long-term agreements for the supply of raw materials with its suppliers. The company is subject to uncertainties in the supply of raw materials and there is no assurance that its suppliers will continue to sell raw materials to it as per its requirements. This could impact the business and financial performance of the Company.

The company may be unable to adequately protect its intellectual property and may be subject to risks of infringement claims.

The company does not register its jewellery designs under the Designs Act, 2000 and its may lose income if the company designs are duplicated by competitors.

The company has substantial working capital requirements. Its inability to obtain and / or maintain sufficient cash flow, credit facilities and other sources of funding in a timely manner to meet its requirements of working capital or payment of its debts, could adversely affect the company operations.

Negative publicity with respect to its products or the industry in which the company operate could adversely affect its business, financial condition and results of operations.

In the event the company fail to obtain, maintain or renew its statutory and regulatory licenses, permits and approvals required to operate its business, the company`s business and results of operations may be adversely affected.

The Company has in the past entered into related party transactions and may continue to do so in the future. There can be no assurance that such transactions, individually or in the aggregate, will not have an adverse effect on its financial condition and results of operations.

The company cannot assure you that its will be able to secure adequate financing in the future on acceptable terms, in time, or at all. Its failure to obtain sufficient financing could result in delay or abandonment of its business plans and this may have an adverse effect on its growth and operations.

Its success largely depends upon the services of the compay senior management and other Key Managerial Personnel (KMP) and its ability to attract and retain them. Demand for senior management personnel in the industry is intense and its inability to attract and retain its KMP may affect the operations of the Company.

Its failure to accurately forecast and manage inventory could result in an unexpected shortfall and/or surplus of products, which could harm its business.

Orders placed by customers may be delayed, modified, cancelled or not fully paid for, which may have an adverse effect on its business, financial condition and thereby on the company results of operations.

Its inability to respond adequately to increased competition may adversely affect the company`s business, financial condition and results of operations.

Jewellery purchases are discretionary and often perceived as luxury purchases. Any factor negatively impacting discretionary spending by consumers may adversely affect its business, results of operations, financial condition and prospects.

Its Promoter and Promoter Group will continue to retain significant control in the Company after the Issue, which will allow them to influence the outcome of matters submitted to shareholders for approval. Such a concentration of ownership may also have the effect of delaying, preventing or deterring a change in control.

Some of its Directors educational qualifications and documents in relation to past experiences are lost or not traceable in relation to certain disclosures made in this Prospectus.

Its ability to pay dividends in the future will depends upon future earnings, financial condition, cash flows, working capital requirements and capital expenditures and are also prohibited by the terms of its financing arrangements.

The company propose to utilize the Net Proceeds for purposes identified in the section titled "Objects of the Issue" in this Prospectus. Any variation in the utilization of the Net Proceeds as disclosed in this Prospectus shall be subject to certain compliance requirements, including prior Shareholders" approval.

The requirement of funds in relation to the objects of the Issue has not been appraised.

There is no monitoring agency appointed by the Company and the deployment of funds are at the discretion of its Management and the company Board of Directors, though it shall be monitored by its Audit Committee.

Potential Risk to Business Operations Due to Ownership of Registered Office by Promoter and its dependence on No Objection Certificate (NOC).

Its Promoter and certain members of Promoter Group and Directors hold Equity Shares in the Company and are therefore interested in the Company`s performance in addition to their normal remuneration and reimbursement of expenses.

Delay in raising funds from the IPO could adversely impact the implementation schedule.

The company has not entered into any non- disclosure or confidentiality agreements with its employees or other intermediaries.

The Company may requires additional capital resources to achieve its expansion plans.

Its may be subject to fraud, theft, employee negligence or similar incidents.

The company is subject to risks associated with expansion into new geographic regions.

Industry information included in this Prospectus has been derived from industry reports. There can be no assurance that such third-party statistical, financial and other industry information is either complete or accurate.

Any changes in regulations or applicable government incentives would adversely affect the Company`s operations and growth prospects.

The company has issued Equity Shares during the last one year at a price that may be below the Issue Price.