Flair Writing Industries Ltd IPO: Issue Details, Open/Close Date | Research 360 by Motilal Oswal
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Flair Writing



+0.15 (0.05%)


Offer Price

₹ 593.00 Cr

Issue Size

₹ 14,896

Min Investment


Times Subscribed


Lot size

Time Line

  • 22
    Nov 2023
  • 24
    Nov 2023
  • 29
    Nov 2023
    Finalisation of Basis of Allotment
  • 29
    Nov 2023
    Initiation of Refunds
  • 30
    Nov 2023
    Transfer of Shares to Demat Account
  • 01
    Dec 2023
    Listing Date

Shares Offered

Number of Times Subscribed

Objects of the Offer

  • Focus on growing its existing product portfolio and diversification of its product range.

  • Emphasis on Mid-premium Segment and Premium Segment to increase margins.

  • Continue to increase production capacity and enhance capacity utilization.

  • Strengthening presence in key geographies along with strategically expanding exports.

  • Deepen its sales and distribution network.

Products & Services

  • Flair Writing Industries Limited is also among the top three players in the overall writing instruments industry and occupy a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 31, 2023


  • Largest player in the pens writing instruments segment in India.

  • Diversified range of products across various price points catering to a wide spectrum of consumers.

  • Largest pan-India distributor/dealer network and wholesale/retailer network in the writing instruments industry and strong presence in targeted markets abroad

  • Ability to partner with international brands in the writing instruments industry and one of the largest exporter of writing and creativ instruments in India.

  • High quality manufacturing at a large scale coupled with innovation capabilities.


  • The company`s success depends on its ability to respond and adapt to consumer needs and maintain an optimal product mix in terms of production volumes and profitability in the writing instruments industry. Any inability to successfully implement the company business plan and growth strategy or effectively manage its growth could lead to a decline in the demand of our products and have a material adverse effect on the company business, operations, prospects or financial results.

  • The company derives a significant portion of the revenue from the sale of the products under the "Flair", "Hauser" and "Pierre Cardin" brands, and any harm to such brands or reputation may adversely affect its business, financial condition, cash flows and results of operations.

  • The company is dependent on its distribution network in India and overseas to sell of the products and any disruption in the distribution network could have a material adverse effect on the company business, operations, prospects or financial results.

  • Any deterioration in the reputation and the consumer awareness of the company brands and products could have a material adverse effect on its business, operations, prospects or financial results.

  • The company`s business and operations had been adversely impacted by the COVID-19 pandemic and the future impact on its business, operations and financial performance is uncertain and could continue for an unknown period of time.

Company Promoters

Promoters Holding

Issue For IPO
Pre Holding


Post Holding


Top Promoters Holding


All values in Cr

Mar-2022 Mar-2023 Mar-2023 3-Yr trend
Revenue 577.40 (93.80%) 942.66 (63.30%) 27.18 (-)
Gross Profit 577.40 (93.80%) 942.66 (63.30%) 27.18 (-)
Net Income 577.40 (93.80%) 942.66 (63.30%) 27.18 (-)
Assets 577.40 (93.80%) 942.66 (63.30%) 27.18 (-)
Liabilities 577.40 (93.80%) 942.66 (63.30%) 27.18 (-)


Company Name Revenue (Cr) Net Profit (Cr) Assets (Cr) Liabilities (Cr) ROE EPS BVPS Current Ratio Debt to Assets
Flair Writing Industries Ltd 942.66 118.21 565.48 130.53 31.17 12.66 46.57 3.46 0.22
Linc Ltd 486.76 37.40 237.46 237.46 21.10 25.15 119.16 15.74 0.00
Kokuyo Camlin Ltd 774.94 24.45 442.26 442.26 9.31 2.44 26.18 5.52 0.21
Cello World Ltd 1,796.70 266.13 1,551.69 1,551.69 79.10 13.17 27.51 17.15 0.97

Book Running Managers

  • Nuvama Wealth Management Ltd
  • Axis Capital Ltd

Registrar & Transfer Agent

Link Intime India Pvt Ltd

C-101 247 Park,
L B S Marg,
Vikhroli West - Mumbai-400083
Phone : 91-22-49186000 Fax: 91-22-49186060

Company Contact Information

63 B/C Govt Industrial Estate,
Charkop Kandivali West,
Mumbai - 400067
Phone : +91-22 4203 0405 Email : investors@flairpens.com www.flairworld.in

Offer Related Information

Initial public offering of 19,506,578^ equity shares of face value of Rs. 5 each ("Equity Shares") of Flair Writing Industries Limited (the "Company" or the "Issuer") for cash at a price of Rs. 304.00 per equity share (including a premium of Rs. 299.00 per equity share) (the "Offer Price") aggregating to Rs. 593.00^ crores (the "Offer"), comprising a fresh issue of 9,605,263^ equity shares of face value of Rs. 5 each by the company aggregating to Rs. 292.00^ crores (the "Fresh Issue") and an... More


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